Positive trends for marketers: 5 stats that prove it’s not all bad news

Since the coronavirus pandemic started, it can feel like there is
no good news out there for the economy or for marketers. However,
we at Umault are inclined to look for the bright side. We figured
that couldn’t be all bad, so we sent Tory out to gather up some
good news. She came back with these five positive consumer trends
for post COVID-19 that we hope will let a little sunshine back in
your feed. They certainly cheered us up. 


5 stats that should make marketers optimistic (despite COVID)
According to the Conference Board, consumer confidence rose to
86.6 in May from 85.7 in April.While spending on some categories
has sharply declined, spending in other areas has measurably
increased. Food takeout and deliverySnacksPersonal careSkin
careFitness and wellnessTech solutions like curbside pick-up for
groceries, telemedicine, and videoconferencing Social
distancing has forced accelerated business and digital
transformation.Social media use has exploded with 47% of users
(ages 16-64) saying they are spending more time on social
media. The personal savings rate jumped from ~7% to ~13%
between January 2020 and February 2020. 

Sources: Stat 1, stat 2,
stat 2, stat 3, stat 3,
stat 4, stat 4, stat 5


Read more on our website: 5 positive consumer behavior trends
post-COVID-19