Defend your creative marketing ideas from being ruined by your boss

Whenever you have a new or risky idea in marketing, there is
going to be someone at your company who says no. Maybe they are
risk-averse, maybe they just personally don’t like it. Either
way, we all need strategies in our tool belt for how to defend
great ideas, and how to push back on bad ones.


In this episode, Hope and Guy give overview of our recommended
strategies on pushing back on bad video marketing feedback. Plus
digressions on The Weeknd, Southwest Airlines, and mullets.


For full episode notes, visit us at umault.com