Why your B2B videos are ineffective, and what to do about it

Marketing Week recently published a report claiming that 75% of
B2B advertising is ineffective. In a study of 1,600 B2B ads
watched by a whopping 6 million people, 75% of ads scored one
star or lower on an emotional engagement scale. None of
them reached the highest level of five stars.


 


In this episode of “So you need a video,” Guy and Hope break down
what makes these B2B ads ineffective, why that matters, and what
you can do about it. We’ll discuss mullet videos, judging wine by
its label, and our favorite report from the B2B Institute.