How details can ruin your ads

Adding a lot of information and details to your ad may seem like a smart thing to do but odds are you're distracting from your core message.

7 Minuten

6.03 MB

Podcast

Podcaster

Death to the Corporate Video

Bildung , Wirtschaft

Beschreibung

vor 4 Jahren

A very common piece of feedback we get from our clients is to add
more information, add details.

Usually it's coming from a very good place. It's coming from a
place of not wanting the audience to feel left out and removing
any ambiguity to make a very clear and comprehendible ad.

And while that sounds, and it can actually feel, like it's less
risky, adding all those details is actually riskier and it's
usually not a good idea.