What B2B marketers should learn from TV commercials

Most B2B marketers love to draw a solid line between B2B and B2C
marketing, and pretend that never the twain shall meet. Smart B2B
marketers, on the other hand, peek over that wall to find
practices that work and can be adapted for their marketing and
advertising.


TV commercials are considered firmly in the realm of B2C, but
there’s a lot that B2B marketers can learn from the best
practices honed by TV advertisers over the past decades.


4 things B2B marketers should learn from TV commercials
Stay short and sweet.Assume your audience is disinterested.Know
you’re making an ad.Invest in good writing and original ideas.