The secret ingredient for great creative work

Everyone always wants to know the secret or the top 4 steps to
getting the best work out of your agency. As we planned this
podcast episode, we originally wanted to give tips or tricks to
get great creative work. But as we sat down to talk about what
we’ve learned from our best work and our best clients, there was
only one common denominator: Trust.


The only way to get the best work out of your agency is for you
to trust them and for them to trust you back. Trust leads to more
creative work, more on brand work, and more effective work. When
there’s trust in the relationship, your agency feels safe and
motivated to push the creative envelope.


In this episode of “Death to the Corporate Video,” we discuss why
trust is essential in the agency-client relationship, how to find
an agency you can trust, and how to develop trust as you work
together. Metaphors include airline pilots and those death traps
known as hot air balloons.