Our silver bullet for getting executives on board with bold creative

Recently, we posted a new video on our LinkedIn page called “We
need to talk.” It tells B2B marketers to be bold with their
creative advertising. A viewer left a comment: "The challenge is
convincing your executive team."


He’s right. Many marketers and agencies can come up with amazing
ideas, but then can’t get the boss on board. We’ve found that one
of the biggest challenges that B2B marketers face is push back or
conservatism from executive teams. On this week’s episode of
“Death to the corporate video,” Guy and Hope sit down to talk
about our silver bullet for convincing executives to take a risk.


We’ll give you a hint: It has nothing to do with an amazing,
knock-their-socks-off creative idea. It starts back in the
strategy phase with the competitive analysis.