What we learned from a year of monthly video ads

Our plan for 2021 was to release a new video ad for Umault every
month. We met the goal, but how did our campaign do?


In short, spectacularly.


In this episode of the podcast, Hope and Guy discuss our 5 key
takeaways from a year of monthly video ads.
Don’t make ads focusing on your competitors. Focus on your
client’s competitors.Plan for the year of video ads upfront, but
leave room to improvise.We saw no correlation between production
cost and effectiveness.Distribution plans are everything.You can
make effective ads that don’t hit on your RTBs
(reasons-to-believe).

Here are some of the video ads we released this year:


Disparate silos of cereal - Corporate jargon parody


We can't make your kids listen to you


The Stalking


Cookieless 


Learn more about Guy, Hope and Umault at umault.com