What B2B marketers can learn from Super Bowl ads [2022]

Super Bowl LVI was about the Rams, the Bengals… and the
commercials. In this episode of “Death to the Corporate Video,”
Guy and Hope discuss the best and worst Super Bowl ads in 2022,
and what B2B marketers should learn from them.


A few key takeaways:


Keep it simple, stupid. You only have 30 or 60 seconds. Make
sure you aren’t trying to cram too much in there.

Say your brand name. Integrate your product into your spot.
Make sure your product couldn’t easily be swapped out for
another. If I can swap the logo out at the end for a competitor,
chances are people aren’t going to remember which crypto company
made it (for example).

Make sure the audience knows what your category is and,
ideally, your value proposition. Especially in B2B, don’t assume
that everyone knows what you do, or that anyone will take the
time to find out. Make sure you tell them during your slot!



Learn more about Guy, Hope and Umault at umault.com