22 wishes for B2B marketing in 2022

Yes, we know we’re already two months into 2022, but we have high
hopes for this year. In this episode, we discuss our 22 wishes
for B2B marketing in 2022. Read the quick list below, and listen
to the episode for more details.


Interested in our wishes for 2021? Revisit last year’s episode.


Umault’s 22 wishes for B2B marketing in 2022
Stop thinking of making a video as a goal in and of
itself. Everyone should read B2B Institute's 2030 B2B Trends:
Contrarian Ideas For The Next Decade report.More asynchronous video
messaging and fewer camera-on meetings. Morph your marketing
KPIs to allow you to have more time to do brand-building
marketing. Bosses, start to give marketers more time to make
things good instead of pushing quick returns. “Not boring” B2B
is soon going to be standard. This year is the time to invest in
creative marketing.B2B brands stop seeing emotion as a four-letter
word. Develop confidence in marketing's role in the company.
You are important!Make distribution a clear part of your B2B
brand's video strategy. Make some smart work. Attend
in-person conferences again. Make everything shorter.Stop
using that stock footage of a robotic human hand to represent the
future. Rethink gated content. Give away your content for
free. (And check out our video “The Stalking.”)Social media
marketing isn’t free. Start investing in it properly. Use
creativity as your secret weapon in B2B marketing. Focus more
marketing efforts on wide and out of market prospects. You
need to ask yourself, does anyone care about this? Don’t be a “no
one” meme.Think about ads and marketing as a strategic asset.Every
ad can be a Super Bowl ad. Make some Super Bowl ads this year.Hug
more people this year (with their consent, of course).Stay healthy
and have boundaries.

Learn more about Guy, Hope and Umault at umault.com