Why branded video content is the next frontier in B2B video marketing

In Wistia’s State of Video 2022 report, survey respondents were
asked what new types of video content they planned to create this
year. The number one answer was Original Branded Series. 


Interestingly, only 7% of respondents had made an original
branded series in the past. That made us start thinking: Why are
B2B marketers suddenly interested in original branded content?
And how does someone even get started with it?


In this episode of “Death to the Corporate Video,” Guy and Hope
dive into branded content for B2B video marketers. Listen to the
episode to learn:


The difference between original branded content and ads

What types of original branded content are available for B2B
brands

How to get started with original branded content

Possible pitfalls to avoid



Branded Content examples


Apple at Work - Escape from the Office


Salesforce - The Story of Sales


Umault - Trapped in a Corporate Video


Learn more about Guy, Hope and Umault at umault.com