Why your B2B videos are potatoes (and how to fix them)

Ah, a plain potato. Full of nutrients and yet so boring. In his
book Alchemy, Rory Sutherland uses the potato as an
analogy for hiring practices: It’s better to hire several people
with complementary skills instead of one jack of all
trades. 


While reading the book, Guy was struck by how the same analogy
applied to B2B marketing videos. Too many B2B brands are still
making one video and hoping it will do everything. And they’re
about as satisfying as a plain baked potato.


In this episode of “Death to the Corporate Video,” Guy and Hope
break down:


The problem with potato videos

How to tell if your B2B marketing videos are potatoes

How to fix them if they are, and how to make sure you don’t
make potatoes moving forward



Learn more about Guy, Hope and Umault at umault.com