The worst way to start a video ad project

One of the most common requests we get from prospects seems
harmless. “Here’s a video ad my competitor has,” they say. “We
want to make one of these for our brand.” This simple request has
the potential to start the whole video engagement off on the
wrong track.


The most effective video ads do not have a lot of comps out
there. It’s scary to make something new or to put your own spin
on an ad format, but game-changing campaigns only come from
original creative.


In this episode of “Death to the Corporate Video,” Guy and Hope
discuss why it’s harmful to start your project by trying to copy
someone else, and how you should start your project to improve
your chances of success.


Learn more about Guy, Hope and Umault at umault.com