Your B2B brand needs a voice (and you probably don’t have one)

As B2B brands focus more and more on brand awareness activities,
we’ve noticed that many of them do not have an established or
consistent brand voice. They want to make more content, but lack
the framework needed to ensure all the content has the same
voice. 


In this episode of “Death to the Corporate Video,” Guy and Hope
discuss:


What a brand voice is

Why it’s essential for building B2B brand awareness

How to create one (or check if you have one)



Before you think, “But wait, we have a brand voice. It’s
definitely a line in our brand book” and skip this episode, ask
anyone who creates content for your brand what it is. If they
don’t all give you the same answer, you don’t have a brand voice.


Oh, and listen all the way to the end for a surprise
announcement.


Learn more about Guy, Hope and Umault at umault.com