The State of B2B Marketing 2022: Lessons from B2B Marketing Ignite USA

Last week Guy and Hope attended the B2B Marketing Ignite USA
conference in Chicago. The sessions followed several common
themes, which illuminate the state of B2B marketing in 2022:


You need to build a brand. Now.

Building a brand is about more than revenue. It’s essential
to attract the best talent.

Brand building is your moat to protect yourself from
competitors copying your features and benefits.

B2B buying decisions are emotional, and brands that deliver
can generate more loyalty than even the best B2C brands.



For more on each theme, listen to the full episode or read the
transcript below.


(Bonus: See any familiar names among the Elevation Awards
winners?)


Learn more about Guy, Hope and Umault at umault.com