6 tips for making funny B2B ads

In a recent LinkedIn poll, 64% of respondents said their favorite
commercials were funny. So why are so few B2B video ads
funny? 


Some people are scared. Others don’t want to take the risk. But
lots of marketers likely don’t know where to start.


On this episode of “Death to the Corporate Video,” Guy and Hope
share six tips for using humor in B2B advertising. Read the tips
below and listen to the episode to hear more.


How to use humor in B2B advertising
Understand that humor is fugu — poisonous in the wrong hands.If
you want to make something funny, work with people (writers,
directors, agencies) who know how to do humor.Don’t try to be
funny.A funny premise isn’t enough.Avoid jumping on bandwagons or
memes.Keep it short.

Examples of funny B2B ads


PremiumBeat - The voice of PremiumBeat


Umault - The Stalking


Gong.io - Super Bowl commercial


Dissolve - This is a generic brand video


Learn more about Guy, Hope and Umault at umault.com