5 B2B ad trends for 2022

We’re just over halfway through the year, and we’ve been noticing
some common trends in B2B ads in 2022. Guy and Hope sat down to
discuss four trends that you can jump on for 2022, and one that’s
played out.


Top 5 B2B ad trends for 2022
“Not boring” B2B advertising is the new normal.B2B brands are
starting to use more celebrities in their ads.The word of the year
for B2B ads in 2022 is “brand.”The one-size-fits-all B2B video is
dead. RIP.Using history to explain web3 and Industry 4.0 products
is played out.

To learn more about each trend, listen to the episode or read the
transcript. The “2030 B2B Trends: Contrarian Ideas For The Next
Decade” report from the B2B Institute is available here.


Learn more about Guy, Hope and Umault at umault.com