The three videos every B2B company needs

We recently declared the end of the one-size-fits-all video in
B2B marketing. What should B2B companies do instead?


In this episode of “Death to the Corporate Video,” we break down
the three videos every B2B company needs to create a full video
marketing funnel. 


These three videos are perfect for brands just starting out with
video marketing, or those looking to refresh that brand film from
2014. 


The three videos every B2B company needs
An awareness ad for social and paid media that introduces the
problem you solve.A consideration video that explains what the
product or service is and how it benefits the customer.A decision
video that reassures buyers that your product is a safe bet.

Resources


How to video throughout the sales funnel


Our testimonial video episode


Why you shouldn’t make just one video


How to allocate your video marketing budget


Why you should consider a “year of ads” strategy


Learn more about Guy, Hope and Umault at umault.com