Should B2B companies advertise on TV?

New platforms like MNTN are making it easier than ever to
advertise on streaming TV networks like Hulu. With competitive
pricing and supposed precise targeting, is now the time for B2B
companies to join in?


Advertising on streaming platforms, known as OTT advertising,
could be the perfect way for B2B companies to increase brand
awareness. Or it could result in a lot of wasted views on the
wrong audience. 


On this episode of “Death to the Corporate Video,” Guy and Hope
discuss what B2B companies should consider when weighing the pros
and cons of OTT advertising.


Learn more about Guy, Hope and Umault at umault.com