How to explain your B2B product using video

One of the most common requests we get as a B2B video agency is:
We need a video that explains what we do. Great! But then too
many of these videos become two and a half minutes of software
screens with droning voiceover. And at the end of it, viewers
still don’t know exactly what it is you do.


On this episode of “Death to the Corporate Video,” Guy and Hope
discuss the problems with the way most B2B companies explain what
they do in video, and provide two alternate frameworks for
creating something helpful and engaging for your audience.


Resources and videos mentioned in this episode


HPE IT monster ad


Umault’s “What we do” spot


Synchronized Planning & Fulfillment use case video


Previous episode: Using video throughout the sales funnel


Learn more about Guy, Hope and Umault at umault.com