5 realistic expectations you need for your B2B audience

When releasing marketing videos, especially in B2B, we all need
to have realistic expectations of our audience. They are
generally not approaching your video with the same mindset that
you are. Keeping these realistic expectations in the back of your
mind as you create content will help you make videos that are
more likely to be watched and thus more effective.


The 5 realistic expectations to have of your B2B audience
They don’t care about you or your competition as much as you
do.They don’t pick up on subtlety or nuanceThey’re satisficing.
They are not on a journey for ultimate truth or knowledge. In
the absence of your marketing, they will default to safety.The odds
of them watching a whole video are low. 

Learn more about Guy, Hope and Umault at umault.com