How to make a game-changing B2B video ad

In this episode of “Death to the Corporate Video,” we’re spilling
our biggest secret: how to make a game-changing video ad for your
B2B brand. 


The process doesn’t start with a video shoot, and it doesn’t even
start with coming up with an idea. The way to make a video ad
that will be most effective for your brand is to start with a
detailed strategy. Once you have that, you can move into
concepting.


Throughout the episode, Guy and Hope give advice for marketers on
everything from:


How to run an effective brainstorming session

The important of hiring the right copywriter for your video
script

Why you shouldn’t skip the storyboarding step

The best places in the process for a snack break



Recommended resources include Creativity: A Short and Cheerful
Guide.


Learn more about Guy, Hope and Umault at umault.com