5 things to know before starting a B2B video ad project

When starting a new project of any kind, unrealistic expectations
are the quickest way to guarantee failure. Since many B2B
companies are new to creating video ads, this episode will
provide the realistic expectations that you should have going
into a new video ad project.


Top 5 realistic expectations to have of your B2B video ad project
It can take a while to start working.It’s expensive.Producing
the ads takes time.Attribution is difficult.You need a distribution
plan and budget for paid media.

For more on each one, listen to the episode or read the
transcript below. Plus: all these expectations sound like a real
bummer. Why should you make a B2B video ad anyway?


Listen to part one of this series: 5 realistic expectations to
have of your audience


Learn more about Guy, Hope and Umault at umault.com