6 tips to make your B2B video cool

We’re going to come out and say it: All B2B videos have the
potential to be cool. Yes, every one. All testimonials, all
explainers, all B2B ads — they can all be cool if you put in a
little extra effort.


In this episode of “Death to the Corporate Video,” Guy and Hope
share six tips for how to make your B2B videos cool.


How to make a B2B video cool
Get rid of details. Make it shorter. Production
design. Make it look cool. Embrace weirdness. Be aware of
your creative immune system. Don't let it reject things that are
new. Elevate with texture and cool accessories.

For more on each tip, listen to the full episode or read the
transcript below.


Learn more about Guy, Hope and Umault at umault.com