6 B2B video ad problems you aren’t worrying about — but should

A lot of B2B marketers worry about the wrong things when making a
B2B video ad. They focus on the little things but ignore some of
the major issues that will make a video ad successful. 


6 things that B2B marketers should start worrying about
How much money you have budgeted for paid media. The video
ad length. It’s probably too long! What your customers think
of your ads, not what your coworkers or friends think of your
ad. Millennials are becoming (or already are) your B2B buyer,
and they have different buying habits than previous
generations. The long game. Video ads may take a long time to
see results.Everything after the video. What’s the video title,
description, distribution plan, landing page, customer offer (and
more)?