No one wants to watch ads

If you've ever found yourself impatiently tapping the "Skip Ad"
button on YouTube or zoning out during a commercial break, you're
embodying the title of this article. 


No matter how many millions are poured into producing that Acura
ad, we are inclined to skip it if it interrupts our favorite
YouTuber. Even if a commercial is of GEICO quality – a brand
known for its entertaining commercials – it doesn't change the
underlying reality: most of the time, we'd rather not watch it.


However, does this mean the art of creating ads is futile? Not at
all. There's a workaround. By understanding that 99.9% of viewers
don't want to see advertisements, brands can craft more effective
strategies.


Learn more about Guy and Umault at umault.com