Stop being so dang strategic

This week on "Death to the Corporate Video," host Guy Bauer
throws the rule book out the window! Tired of tick-box
creativity? So are we. Dive into an episode that challenges
everything you thought you knew about being "strategic" in the
B2B video world.


Guy dissects the unexpected viral success of their Halloween
parody, "Possessed," and exposes the truth behind creativity:
there's no secret formula, no checklist, and certainly no
predicting what will hit the jackpot in the B2B marketing space.


From breaking his own rules to recognizing the magic in
irrational choices, Guy argues that true creativity is about
experimentation, understanding human irrationality, and most
importantly, trusting your gut.


Learn more about Guy and Umault at umault.com