When it works, keep doing it

Don't get bored or try to be too creative if your current formula
is driving results.


Key Points:


Umault received a comment pointing out their frequent use of
movie trailer parody videos, suggesting they had become formulaic

Initially, Guy wondered if they were overusing that concept,
but realized the flaw in that thinking

The goal of marketing is to deliver your message effectively
to the audience—if you've cracked that code, why change it?

Guy draws a parallel to working at a radio station playing
the same 50 songs on repeat - seems repetitive internally but not
to the audience

Even if some audience overlap, most people don't critique
using the same shtick twice if it's impactful

The bigger risk is deviating from what works and missing with
an untested new gimmick

Jerry Seinfeld: "The rule in Hollywood is when you have a
hit, don't touch it because no one knows why it's a hit"

Breakthroughs in marketing are so rare - changing things up
on a whim is irresponsible

You have to milk a proven winner until interest naturally
declines before moving on



Quotes:


"Who cares if insiders perceive a pattern when your audience
doesn't?"


"When it works, keep doing it. Do not move on from it."


Episode Links:


Teamwork.com "The Client" movie trailer parody video


Umault's past Halloween video promos