If you must make a corporate video...

Here are the 5 tips for making an obligatory corporate video feel
less cringeworthy:


Get out of the office for interviews


Shoot outside or in interesting locations, not just stale
office settings

Frame shots creatively, not typical corporate talking heads=



Never use stock footage


Plan ahead and storyboard to avoid relying on generic stock
clips

Get creative with illustrations, animations, or recreating
scenes yourselves



Keep it super short


2.5 minutes max, no exceptions

If you need more time, make it a series instead of one long
video



Find the music first before shooting


Let the soundtrack inspire shots, edits, pacing

Build in natural transitions around musical cues



Pay for color grading


Adds a premium, polished look that elevates it beyond typical
"video"

Differentiates it from amateur productions