Tad Hargrave on Reimagining Sales, and Maintaining Integrity in the Face of Hardship

Tad Hargrave has made a career of teaching business skills to
the people who are on a mission to change the world – which is
hard, because they're the same people who tend to be most resistant
to the concept of business! Tad manages to walk the line gracefully
through his work at Marketing For Hippies, with an incisive
sensitivity that I know you'll appreciate. On today's show, we dig
into the deep meaning of what sales is really about, and reach some
surprising conclusions. Key Points At 3:04 - Tad discusses why
there's no way to strike a balance between posturing and
collapsing, and how doing to creates an ineffective, muddy middle.
At 7:00 - Danny and Tad talk about how integrity can slip when
cash flow is low, and what to do about it. At 13:10 - Danny
explains his alternative to the zero-sum mentality, and Tad follows
up with the idea of shuffling value around. At 16:10 - Tad
talks about niches that can't afford to pay, sustainability, and
how a different business model might be in order. At 19:40
- Tad and Danny discuss sustainability that goes beyond one's
on business and marketing, and asks the question, 'what would
happen if everyone took this tactic?' Enjoying the podcast? Help us
spread the word! When you rate and review, you help us reach
others. Leave us a short review and a rating on iTunes, and
every week we'll mention a reviewer by name and share what they had
to say!