Looking Back, Looking Ahead with Danny Iny

The world has been reeling after the outcome of the US elections in
November 2016. Even online entrepreneurs have seen the effects:
post-election product launch results have ranged “ from
disappointing to disastrous.” Yet Danny Iny, CEO and founder of
Mirasee, is optimistic that things are getting better. Why is that?
In today’s episode, he talks about the changes he’s seeing in the
world of online business, and how entrepreneurs can ride on these
trends—including those who are just starting out. Listen if you
want to keep your ear to the ground and be ready for what’s coming.
Also: The two biggest shifts in online business that have begun to
take place and will continue to have an impact on how we do
business and what results we get What’s happening in the great
information-education divide Why 2017 is the best time to get
started with creating and selling online courses, for those who
haven’t done so yet How small players can succeed, even if they
don’t have the expertise, marketing savvy, technical ability, or
money Key Points:  At 4:02 - What types of businesses will do
better, amidst all the uncertainty At 9:10 -  The biggest
post-election risk for entrepreneurs At 11:46 -  How
strategies and platforms go through cycles, and what’s coming up
next for last year’s favorites At 16:30 - How being value-driven is
transitioning from a differentiating factor into a hygiene factor
At 21:36 - The challenge of scaling up online education At 23:55 -
Different ways online marketing is maturing and what they mean for
solo- and small businesses At 28:30 - Changes that are already
happening in paid media that can be an obstacle to businesses that
don’t have massive advertising budgets At 31:06 - What the warm
pyramid of traffic is and why it will experience a resurgence in
2017 and beyond At 34:08 - How solo businesses are “growing up” At
36:58 - How online product launches are transitioning from
formulaic approaches to something more adaptive and resonant with
audiences At 41:43 - The two things that remain constant in
business (that are not death and taxes)