Building an Impactful Business That's True To Your Values

What do values have to do with your business? Isn’t business just
about making money? Danny Iny, CEO and founder of Mirasee and
author of Teach and Grow Rich: Share Your Knowledge to Create
Global Impact, Freedom and Wealth, shares his reflections on how
values can enrich an entrepreneur’s life as well as become a core
competitive advantage. In this episode of Business Reimagined,
you’ll discover: What business is really about (hint: it’s not just
about money) The key indicator that sets apart great online courses
(and other products) from mediocre ones How technology has made it
virtually impossible to conduct business without ethics and
transparency A simple barometer to determine, at any given time,
whether you’re conducting business with integrity Why online course
creators have the exciting opportunity to empower people, not as a
cause that’s tacked onto their business, but as its core effect
Listen to this episode to discern what it means—and what it
takes—to build a business that’s aligned with your values: Key
Points:  01:30 - The opportunity for many to experience the
magical convergence of making an impact in the lives of people and
doing so profitably 03:46 - The true meaning of growing “rich”
06:38 - Game theory and how it relates to conducting an ethical
business 10:56 - Danny’s his definition of business 13:55 - The
exciting opportunity for online course creators 14:13 -
Consequences for online course creators who don’t really care about
their students’ outcomes 17:04 - How Danny lets his values guide
his business behavior 19:38 - An example of how ethical behavior
pays off in unexpected ways 25:42 - Danny’s advice to entrepreneurs
who want to build businesses in alignment with their values