The Competitive Advantage with Yanik Silver

Business owners want the competitive advantage. All too often, they
resort to less-than-moral tactics to get there. But according to
Yanik Silver, times are changing. People like you, who want to do
good in the world and prosper from it, are about to eclipse those
who just want the money.  How is this possible? In today’s
episode, Yanik Silver talks about how aligning the ‘true soul’ of
your business will not only help you stay motivated, but will also
give you a competitive advantage with the shifting mentality of
consumers. Also:  How Yanik turned a $400,000 loss into a
wildly successful business by finding his own alignment How to
properly choose a mission, message, and cause, and avoid the same
embarrassment that KFC faced when selling fried chicken to support
breast cancer research How to tie in your life’s work to your
business model, and to do so without feeling bad about it. If you
are ready to join the forward-thinking entrepreneurs who are making
real change in the future of business, and doing so in a way that
enriches everyone, then you don’t want to miss this episode with
Yanik Silver.  KEY POINTS:  At 4:00 – Yanik talks about
how he went from being nearly half a million dollars in debt to
running a business that wasn’t just in line with his core beliefs,
but also was highly successful. At 6:00 – Danny and Yanik discuss
how he made the new business sustainable as a membership model. At
10:30 – Yanik explains exactly what an ‘evolved enterprise’ is, and
why this type of company will have the competitive advantage in
years to come. At 13:00 – Yanik and Danny discuss how companies
without a core mission are either going to evolve or fail. They
talk about KFC’s doomed foray into the new landscape.  At
20:00 – Danny and Yanik talk about his new book, who it’s for, and
what they can expect to get out of it that will usher in a new age
of evolved enterprises.