Charles H. Green on Reimagining Trust in Business

Charles H. Green is the co-author of the well known book, The
Trusted Advisor, and founder and CEO of Trusted Advisor Associates.
He's taught for Kellogg and Columbia business schools and written
for the Harvard Business Review, American Laywer, and the CPA
Journal. He also write the blog, TrustMatters. Charles is bringing
a revolutionary idea to business, a sense of trust that extends not
only to customers, but also to employees. In today's podcast, Danny
and Charles talk reciprocity, how being trustworthy isn't enough,
staying personal while scaling, and much more.     Key
Points At 2:45 - Charles explains what trust actually IS, and
it's more than most people realize. This definition of trust is the
foundation for businesses and trustworthiness.   At 4:40
- Charles addresses the topic of trust in business, and how
they're focusing on the wrong problem.   At 11:00
- Charles tells the story of how being personal with people
can establish business relationships that are much more lasting.
  At 13:26 - Danny and Charles talk about trust and
scale, and Charles dispells a common myth about the personal touch
taking too much time.   At 18:23 - Charles talks about
how trust extends not just to customers, but also to employees, in
building a very flexible company that can scale well.    
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