Ted McGrath on the Reimagination of Story and Mission in Business

Ted McGrath is a coach to speakers and entrepreneurs, a performer,
and an expert in the use and application of stories in
business. But what makes him so unique in this? Because he takes
the approach in marketing that we aren't all alike, that while we
can relate to each other, we are all very different - and
extraordinary - people. And it's this message we should share in
our businesses. Ted walks the walk and discusses his own difficult,
and sometimes embarrassing, past, from his feelings of not being
good enough, to almost dying after he discovered in his twenties
that he was earning six figures. Key Points At :59 - Ted talks
about what he actually does, which is more of a movement, and how
he doesn't keep any parts of his life separated from that. At 7:03
- Ted loves being center stage, but his feelings of inadequacy
almost killed him, literally. He made six figures as a 20 year old,
and that day he almost overdosed and died on the kitchen floor. At
10:50 - When Ted started his one man show, part of it was
having to talk with his family about all the deep and dark secrets
he had held in for so long, before he laid it out on stage. At
20:00 - Ted talks about the origin of the one man show, and
how putting the most difficult parts of his life on display helps
his audience realize and share their own stories. At 24:00
- Ted drills down to the core of his message: that while we
may have things in common, we're all extremely different. And that
should be carried over to marketing. Enjoying the podcast? Help us
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