Donald Miller Reimagines Story in Marketing

If we were to talk to your audience right now, and ask them to tell
us about you in two sentences, would they be able to do it? If the
answer is no, that means that you haven’t given them the words to
say, and more importantly, to spread to others. Today’s guest, Don
Miller, had a moment just like that, and it was what sparked his
creation of the  that has been used by companies like
Pantene, Chick Fil A, and even the White House, to help them
develop their brand through story. Oh, and it doesn’t hurt that Don
is a best-selling author who has spent countless hours as a student
of story. Key Points At 4:00 - Ever wished a marketing
strategy would just fall in your lap? The Storybrand Framework is
built on how the human brain works, making that possible. At 8:00
- Don talks about his 5 week retreat in a cabin in the woods,
where he tore his way through a VHS library in his boxers, and how
he figured out the Storybrand framework in his boxers. At 12:00
- Don explains why positioning your brand as the hero of the
story is the absolute best way to get your ideal customer to IGNORE
you. At 18:00 - The SB7 framework is one that any business can
implement to great success, even though it's heavily 'blue ocean
methodology,' as Don calls it. At 18:00 - The SB7 framework is
one that any business can implement to great success, even though
it's heavily 'blue ocean methodology,' as Don calls it. Enjoying
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