Buck Rizvi Reimagines the Health Supplement Industry

If you're looking for shining examples of ethical online marketing,
the last place you'd probably look is at the supplements industry.
From cheap, ineffective ingredients to highly questionable
messaging practices, it can be the worst of the worst. Except for
Buck Rizvi. Buck has what he calls the 'grandmother test.' If he
wouldn't give one of his supplements to his mother or grandmother,
or would market to them in a certain way, then his company, , isn't
allowed to do it either. And in addition to Buck's ethical
marketing and product creation, he's also got some powerful advice
for entrepreneurs: ABL. Aways be learning. Key Points At 2:00 -
Buck recalls the revelation he had while working for a Fortune 500
company, and the knowledge that shaped his future. At 6:00 - Buck
talks about the mentality it took to launch and grow his supplement
company to millions of dollars. At 9:00 - While much of the online
supplement industry is 'scuzzy,' Buck does things differently, and
the simple litmus test for whether or not he creates a product, and
how he markets it. At 16:00 - Buck compares the supplement market
to the fall of Chrystler's PT Cruiser, and how sub-par ingredients
don't do the same thing for your body that the same quality
ingredients do. 18:00 - If you remember nothing else, Buck wants
you to remember this: ABL. Always Be Learning. If you have a
business and don't do this, you don't deserve to have a business.
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