Danny Iny Reimagines Firepole as Mirasee

Danny Iny Reimagines Firepole as Mirasee

Today Danny Iny is the guest, as he explains the change to Mirasee.
23 Minuten

Beschreibung

vor 10 Jahren
As you have noticed, the look and feel of our website, along with
our name, has changed. This was once Firepole Marketing, made up of
a group of people who believed that business can be better, it’s
about more than just the money, and that entrepreneurs like
yourself can make an impact while making an honest living. The name
may have changed, but the people who make up the company haven’t,
and neither have our beliefs. In fact, our new name, Mirasee, is a
reflection of those core beliefs. This week’s guest on Business
Reimaged is our founder and CEO, Danny Iny, and he explains what
the new name means, what the changes mean for our community, and
exactly what his vision of ‘better business’ is. This is an episode
you don’t want to miss! At 2:00 - Danny divulges his secret bias
against online marketing. At 5:00 - Sometimes the 'rip the the
band-aid off' approach is best, even when there are costs involved.
At 8:00 - You might be surprised how little testing Danny did on
the new Mirasee brand. But what's really interesting is the why. At
11:00 - Danny talks about our new name, Mirasee, and what it
actually means. More importantly, he explains the shift in our
direction as a business that the name also signifies. At 16:00 -
Are you a fan of Firepole and worried about what's to come? Danny
talks about Mirasee's new direction: who it's actually for, what we
believe, and how things will be changing.   We'd LOVE to hear
from you! Every week, we read what one of our reviewers had to say,
so leave a review!  

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