Lisa Bloom Reimagines Success through Story

Having an authentic marketing story is a necessity to connect with
your audience, but what is at the heart of that story? How does
your business story mesh with your personal story? More
importantly, how can the stories you tell sabotage your success?
Today’s guest is Lisa Bloom, the , who helps entrepreneurs just
like you with their message. She’s got some amazing insights on how
you can find true authenticity by recognizing that your business
story begins with your life story, and you should question how
you’re sharing that story. At 4:00 - Lisa explains exactly WHAT
story coaching is, and what it means for everyday entrepreneurs. At
9:00 - Lisa and Danny talk about how you take a painful experience,
part of your story, and reframe the entire thing so that it's
something that helps you, pushes you to do better. At 14:00 - Lisa
talks about how reinterpreting stories transcends one simple aspect
of an entrepreneur's life; it's both personal AND marketing. At
17:00 - Lisa explains the decline of the buyer/seller relationship,
and the one very important missing component, that can be addressed
by story. At 25:00 - Lisa shares her 'grand vision' of what story
coaching can do - and it goes far beyond a person's business. Story
is how we understand one another, and Lisa explains how that can
change the world.