Tom Fishburne reimagines the Business of Cartooning

I don’t know about you, but I remember a time every Sunday when I’d
grab my grandparents’ newspaper and thumb through to the only thing
I found interesting at that age – the comics. Peanuts, Family
Circle, Garfield, and of course, Calvin and Hobbs, to name a few.
But what happened? Cartooning has been on a steady decline! Today’s
guest, , lays out the huge opportunity for cartoonists in
marketing, while facing the challenge that cartoons have never been
more undervalued than they are today. In a time where cartoonists
are failing, Tom has found a common-sense formula that he’s built
his cartooning agency on, and he calls it ‘marketooning.’   At
2:00 – Tom describes how he applies his unique twist that has made
his agency so successful in a time when cartoons are on the
decline. At 8:00 – Tom talks about the fate of some of today’s
biggest cartoonists, and the incredible pressure of having to have
a ‘real’ job while they spend all their spare time on their passion
and art. At 12:00 – Tom describes how he took his own creative
process for creating a cartoon and scaled it up to fit an agency.
At 21:00 – It’s sometimes difficult to create a cartoon for a
company when you don’t have expertise, so Tom talks about how he
learns new areas. At 26:00 – Tom talks about his future in terms of
his three reimaginations of the cartooning industry, and the most
important of those he considers to be helping his clients connect
with their audiences in a meaningful way.