Leveling the Playing Field and Standing Out with Dorie Clark

Imagine a place where everyone was on the same playing field when
it comes to marketing skills and know-how. In this place, ideas
would be standing out based on their own merit. It’s a fantastic
idea we can get behind, and today’s guest, , is making it her
mission to teach people who have great ideas how to put them out
into the world. Dorie can’t stand the thought of ideas that can
truly make a difference languishing or dying. Her strategy is
simple: build a brain trust, build your audience, and make your
audience into a community. If you have a great idea that can change
the world for the better, you don’t want to miss this episode.
  At 4:00 – Dorie talks about her difficult experience trying
to get her first book published, even though she did everything to
guarantee her success, including getting an agent. At 8:00 – Dorie
shares the two key factors to her success, and how you can
implement them in your life. At 15:00 – Dorie gives her thoughts on
where good ideas come from, including mixing disciplines. At 19:00
– What happens when people have great ideas but don’t know how to
get them out there? Coaches often experience this, and Dorie talks
about their struggles and how they can get past them. At 24:00 –
Dorie explains what happens when the marketing playing field is
leveled: those who truly deserve to stand out.