Being a Small Giant with Bo Burlingham

Do you know the difference between being ‘big’ and being
‘great?’author of , does, and he was one of the driving forces that
shaped entrepreneurship as we know it today. Today, Bo talks about
what it means to be a small giant, to have ‘mojo,’ and what choices
those companies make that the others don’t. He explains that client
and customer relationships aren’t the only ones that matter.
Finally, would you DARE show your employees your financials? Bo
says you should, but he lays an even more important groundwork for
creating the type of company culture where everyone cares because
they have a stake in the company’s success. If you believe it’s
better to be great than to be big and that there are more important
things than maximizing revenue, you’ll love this episode of
Business Reimagined.  Key Points: At  5:30 – Bo talks
about the defining differences between companies that choose to be
great instead of big and those who don’t, and what he means when he
says a company has ‘mojo.’ At 9:00 – According to Bo, you DO have a
choice in what kind of business you want to run, and there are
consequences to pollution and cheating your customers. You can’t
blame it on business. At 11:00 – Bo addresses the trade-off between
great and big, and whether you have to choose one or the other to
succeed. At 16:00 – Company culture is a relatively new idea, and
Bo talks about working with one of the shaping forces behind
open-book businesses. At 20:00 – Bo reflects on the impact of his
career on entrepreneurship, and whether or not he thinks he’s
really done the heavy lifting or not.