Branding Over Marketing with Glen T. Campbell

As a small business owner, how can you compete with the 800-pound
gorilla in your space? Easy! You can be human. But you’re not going
to accomplish that with marketing. You do it with branding. Do you
know the difference between marketing and branding? does, and on
today’s Business Reimagined, he explains why he believes that
‘marketing’ has become a dirty word, and why great branding is what
will give you an advantage over everyone else. Glen has been honing
his skills for nearly 3 decades with some of the top marketing
agencies across the globe, and now works directly with leaders.
You’ve GOT to hear his 3 step process to create a winning brand,
and it starts with you, the CEO or entrepreneur: Understanding,
Pulse, and Connection. Glen talks about how these 3 things will
filter out through your organization, and into the minds and hearts
of your audience. If you’re sick of false marketing and want to
create something meaningful, you’re going to LOVE today’s episode
with Glen T. Campbell. Key Points:  At 4:00 – Glen shares his
3 step process that starts with the leader or entrepreneur:
Understanding, Pulse, and Connection. At 8:00 – Glen explains what
happens to a brand when all three things are achieved, and gives
some real-life examples of companies that exhibit top-notch
branding, including the owner of a small chain of butchers, led by
Ray the Butcher. At 14:00 – Danny asks a very pointed question: Is
Walmart a brand? Glen gives his surprising answer that reached back
to the genesis of the company and its original vision. At 17:00 –
Glen explains exactly what he means when he says ‘brand,’ and what
happens when a company starts with a great brand and loses it. At
25:00 – Sometimes business owners don’t have time to build a brand
before they make money, and Glen sets those concerns to rest. He
explains how brand is built not just through communication and
marketing, but also with every transaction a business makes.