Martin Lindstrom Says to Get Close to Your Customers

When was the last time you sat down and had a face-to-face withone
of your customers? Would you consider going to a fan’s home
andhaving a chat with him to get to know him better?To many
entrepreneurs, it’s a very foreign idea, but can youimagine the
power of sharing a drink with your customer ‘avatar’instead of
looking at a breakdown of who you think he is, typed outon a
computer screen?Today’s guest, , is – and has been – a
thoughtleader in marketing since the beginning of the internet, and
he’sproposing a transformation of what we do as entrepreneurs
intoday’s world of big data.Find out what LEGO did when they were
failing that has made themthe largest toy company in the worldLearn
he 1 question Martin asks first when sitting down with anew
clientUnderstand when to use big data versus small dataHear
Martin’s thoughts on entrepreneurs who are out of touchwith their
customersAfter having spent time in 2,000 consumers’ home across
77countries in the past decade, Martin has a very unique
perspectiveon marketing you won’t find anywhere else. If you want
to learn thepower of small data, then you don’t want to miss this
episode ofBusiness Reimagined.Key Points: At 4:00 – Martin
reveals the first question he asks hisclients in regard to their
customers, and what he forces them todo. At 9:00 – Martin gets
to the heart of why there is such adivide between companies and
their customers, and reveals theshocking way that Lego turned their
nosedive around by talking to a11 year old kid. At 13:00 –
There’s one obvious problem with big data, andMartin explains what
it is. He talks about how to get around theproblem by getting
personal. At 23:00 – Martin talks about the importance of
instinctwhen using small data and being a successful
entrepreneur. At 28:00 – Having spent time in over 2,000
consumers’homes, Martin shares how you can do it on a scale that
works foryou.