Where Engagement Is Going with Danny Iny

Engagement was a hot topic a few years ago, and it remains to be to
this day... ...but most people are doing it wrong. There's one
simple thing to remember when you're talking about engaging with
your audience, and it hasn't changed since the beginning of the
Internet. Want to find out the secret to real engagement? 
Today, our own , founder and CEO of Mirasee and author of
Engagement from Scratch!, talks about how engagement has changed
over the years, and the very important way it's remained the same
as when he wrote the book on it.  Learn the difference between
'list' and 'audience' Real numbers revealed on how much money you
should be making per subscriber Find out whether guest posting is
still a valid tactic Whether success in today's online world is
worth the effort you need to put into it If you've got an audience
online or are considering building one, you don't want to miss this
high-level discussion of engagement with Danny Iny and special
guest host, Lou D'Alo, who is Mirasee's Education Team Lead. Key
Points: At 4:00 – Danny explains very succinctly what an audience
really is compared to the common term ‘list.’ That simple change in
mindset will bring you much closer to those you serve. At 8:00 –
Danny discusses his first book, Engagement from Scratch!, and how
it’s held up over the years. You might be surprised to hear his
response. At 14:00 – Danny talks about influencers like Seth Godin
and Tim Ferris, and how content creation is changing. If you’re
creating content these days, you don’t want to miss these insights.
At 16:00 – Who is audience building really for? Danny talks about
who it will really help, and the business types that shouldn’t
bother with it. At 20:00 – Danny debunks the myth that audience
building is a ‘cult of personality,’ and instead offers up what
audience building really is..