The Art of Persuasion with Dave Lakhani

What's the difference between persuasion and manipulation? Is
persuasion just a nicer way to manipulate someone? According to ,
persuasion expert, they are related, but with two huge differences.
Can you guess what they are? On today's Business Reimagined, Dave
takes us through his early life of being manipulated by an outlier
religious cult, and the latter part of his life teaching his
clients to use persuasion ethically. He discusses intent and
outcome of persuasion. Plus: How anyone can develop charisma and
persuade others The key differences between persuasion and
manipulation Social testing and some tactical approaches to
persuade your audience The simplest way to get someone to like you
Everyone can use ethical persuasion to get ahead in marketing,
sales, or business in general. And how many times in your personal
life have you wanted to get someone on your side of the fence?
Don't miss today's episode with Dave Lakhani on the Art of
Persuasion. Key Points: At 6:00 – Dave explains how persuasion is
both harder and more simple than hypnotizing someone, and his
definition of persuasion. He picks apart exactly how you can use
heuristics to make a great first impression. At 11:00 – There is a
dark side to persuasion, and it’s called manipulation. Dave
explains the intent of manipulators and what happens to them as a
result of their disregard for others. At 14:00 – Dave talks about
what it’s like getting ‘caught’ testing new methods of persuasion,
since everyone who knows him knows he’s a persuasion expert. At
17:00 – You can get better at persuasion and develop a personality
of charisma, and Dave explains how you can do it without being
slimy. At 23:00 – Dave wraps up with his thoughts on how you can
become a ‘black belt’ at persuasion techniques, get what you want
out of life, and do it where you and those you are involved with
end up winning.