Creating Customer Experience with Joey Coleman

Ever been to McDonald’s? What if I told you there were masters of
customer experience? You’d probably laugh me through those golden
arches. But Joey Coleman, today’s guest on Business Reimagined,
believes they’re doing something very right.  Only one thing,
though: their French fries. Admit it. You’ve at least heard about
people’s obsession with the fried feast of potatoes.  It’s not
about the customer service you receive. It’s about the experience
you have at McDonald’s that sets it apart from the rest. So how can
you take this strategy and apply it to the real world of getting
customers and keeping them? Joey Coleman discusses:  How to
walk YOUR customers through the first 100 days of the relationship
The emotional bond you create with them that makes them rabid fans
How to get people to actually USE your product Ways to connect
AFTER the sale that will make a world of difference to your
customers  If you want to create a customer experience your
competitors and peers can’t touch, then you don’t want to miss this
episode with Joey Coleman.  KEY POINTS:  At 5:00 – Joey
explains in three minutes what the first 100 days process is and
how to get customer relationships right.  At 10:00 – A lot of
businesses drop the ball, and Joey talks about the most common
mistakes they make.  At 13:00 – Joey explains how the phases
he described work in practice and process for many types of
businesses.  At 18:00 – Joey addresses how to provide enough
support to the variety of customers you will have without being too
detailed for some, and not giving enough to others.  At 20:00
– Some customers buy, but never USE the product, which means less
good reviews for a business owner. Joey explains the unusual way he
encourages customers to use the product after the sale.