REPLAY: BR36: Strategic Philanthropy with Tom Matzen

When you think of the term strategic philanthropy, one company
comes to mind: Tom’s Shoes. You’d be hard pressed to find someone
who hasn’t heard of them. For every pair of shoes someone buys from
them, they send another pair to a developing country. That
strategy, do good to make money, has made them incredibly
successful. Today’s guest is , and in this episode, he explains
exactly what strategic philanthropy is, how your customers will
thank you for raising prices, and a simple formula any company,
from start up to corporation, can use to do good and make more
money – ethically. At 3:00 – Tom describes the difference
between a small business owner and an entrepreneur. At 8:00 –
It was a poor review from a customer Tom helped to increase her
sales by 50% that finally made him realize that he wasn’t truly
meeting all of his clients’ needs. At 12:00 – Tom dives into
what strategic philanthropy is, and how to pick a great cause to
support that makes sense for you and your customer. At 20:00 –
Tom describes the formula any company can use to do good and make
more money in an ethical and sustainable way. At 26:00 – Tom
shares his vision of how it’s up to business to save the world, not
government. At 33:00 – Tom explains how a company can use a simple
formula to ensure they are sustainable as they work toward their
good cause. Find and Define Your Nich