Mastering the Art of Profit: Insights from A Pricing Guru

Welcome to another episode of Dealmaker Diaries, where we delve
into the minds of industry experts and seasoned professionals to
uncover the strategies and insights driving successful deals.
Today, we're honored to have Dr. Mark Stiving with us. With over
25 years of experience, Dr. Stiving has been a guiding force for
private equity firms and SMB organizations, unlocking the path to
increased profits through strategic pricing, packaging,
communication, and value-driven sales. Holding a Ph.D. in pricing
from U.C. Berkeley, he is also the author of three influential
books: “Impact Pricing - Your Blueprint for Driving Profits,”
“Win Keep Grow - How to Price and Package to Accelerate Your
Subscription Business,” and “Selling Value - How to Win More
Deals at Higher Prices.” Mark’s diverse career spans pricing,
marketing, product management, and private equity dynamics,
offering a unique perspective for companies of all sizes and
stages. His deep knowledge of buyer behavior informs his
understanding, empowering businesses across industries to deliver
invincible profits. With a wealth of experience, Mark continues
to assist organizations in comprehending their value propositions
and securing equitable compensation through practical tools and
concepts.