BWRTI Q&A with Schell Games

Featuring Dwayne Waite Jr., Marketing Manager for Schell Games.


How Schell Games Scaled Their Gaming Influencer Program On Twitch


Schell Games is one of the largest independent game design and
development studios in the United States. During our chat with
Dwayne, he will share his insights on what it takes to run a
gaming influencer program along with the value of finding
influencers that both have the right audience and are
high-quality content creators.


As a result of getting the right tool in place, he’s been able to
scale and develop a strategic influencer program that is
successful.


In our live conversation we aim to explore:




Using behavior indicators to find the right influencers for
their brand.




What an influencer program primarily on Twitch and YouTube
looks like.




Identifying quality influencers over quantity to create a
successful program.




How to run a successful influencer program without an
eCommerce storefront.




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